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How much does an infomercial cost?

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There are many factors that drive the cost of an infomercial video production for national television.  Short form DRTV spots (2-minute "infomercials") can cost anywhere from $15,000 to $40,000 or more.  Long form shows ("30-minute infomercials") can run from $50,000 to hundreds of thousands of dollars.  You'll also need to budget for media (airtime), website development, call center setup, fulfillment and tape dubbing.  Set up a meeting with us to discuss your specific needs, and we can provide you with a detailed quote for your product launch.  We can also discuss ways to finance your launch or to cut costs for initial testing.

 

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Harvest Growth was founded in 2006 after OxiClean was sold for $325MM.  Since then, we have helped dozens of clients use the same marketing launch platform that made OxiClean into a powerhouse brand.

 

Jon LaClare, CEO of Harvest Growth, led new product marketing for OxiClean and Kaboom before the company was sold and developed relationshipos with all the key players in the direct-response television (DRTV) industry, including media, fulfillment, call centers, website development and dubbing.

 

When you work with Harvest Growth, you will have access to these resources and will have the confidence that you are working with the best of the best, not just for your video production, but for every facet of your DRTV marketing efforts.

 

We will hold your hand through the entire process, so whether this is your first or your fiftieth product launch, it will be a smooth process.

 

 

 

  • Creative Session:Benefits, Messaging, Claims

 

  • Ad Production:Scripting, Offer, P&L, Talent, Shoot, Editing

 

  • Media Buying: Targeted Demographics, Maximize direct sales ration, Highly Measureable, Continual Improvement

 

  • Website: Upsell, Telesales script, Website, Messaging consistency, Reporting, Analysis

 

 

  • Fulfillment: Manufacturing, Shipping

 

TV

  • Clear & visual way of demonstrating products

  • Rapidly grows awareness across the entire country

  • TV gets retail buyers excited

 

DRTV is low cost media

  • Buy DRTV media on average at a 30% to 70% discount to traditional TV media

 

Fast Return on Investment

  • Direct revenue commences on the date that the consumer view the ad

 

Cash flow felxibility

  • Media is purchased two weeks before airing

  • Media plan can be adjusted up or down on a weekly basis

 

100% accountable

  • Creates a clear, predictable model for future sales

 

Creates a consumer database

  • High-margin friends & family, word of mouth marketing

  • Market research

 

 

 

  1. Market Research to optimize messaging

  2. Produce 2-minute infomercial

  3. Complete post-production editing

  4. Develop product centered website

  5. Set up telemarketers to take phone orders

  6. Set up fulfillment house & payment processor to ship & collect payment

  7. Run national cable TV media

  8. Compare revenue against media spend; when you earn near $2 in revenue for every $1 spent in media, it's a hit!

  9. Ramp up media

  10. Launch into retail & international

  • Telemarketing Set Up Costs

  • Telemarketing Refundable Deposit 

    • held by telemarketing firm for use against variable telemarketing costs

  • Media Cost

    • $10,000 per week

    • Payment in full at least 2 weeks before airing date

  • Dub House Cost

    • Incorporation of situation specific telephone numbers

      • Blue screen and voice over

      • Dubs 

      • Distribution to each station

  • Fulfillment Setup Fees

    • Packing and shipping

  • Fulfillment Refundable Deposit

  • Website Set-Up

$1,000-$2,000

$1,500-$2,500

 

 

$10,000

 

 

$500-$1,000

 

 

 

 

Approx. $1,000

 

$1,500-$2,500

$1,000-$2,500

"Here's How It Works"

DRTV (Direct-Response Television) Benefits

The Harvest Growth Approach

Third Party Vendors and Costs (Optional)

Estimated Timeline

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