Why you want to launch your product BEFORE the holiday madness
"Christmas in July" is a pretty common term thrown around by big box retailers to advertise summer savings events. This coined phrase is used in hopes of getting consumers to start thinking about the holidays coming up, and to obtain incremental sales while doing so.
As product marketers, we are also pretty busy during this season as well, but our objective and definition of "Christmas in July" is quite different than just seeking a lift in unit movement.
We are looking to get our clients' products in market, tested, tweaked, and perfected BEFORE the holiday season.
Many inventors, entrepreneurs, and first time product launchers make the costly mistake of getting their product in market for the first time DURING the holiday season. Find out why we advise that you launch your product a few months before the holidays and how that can be the differentiator between a white Christmas and a lump of coal for your product launch by watching the video below!
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What are your thoughts on this topic? Do you have any particular topics you'd like to suggest for future posts? We would love to hear your comments!!